Edward Jones - Behind the Curtain

I had the privilege last week of a new experienced EJ CFP in NC walk me thru all the behind the scenes planning process for a new client. He took me on a deep dive in all of their screens, their Monte Carlo Sims, questions he asks, etc. TBH I was very impressed by EJ’s platform and output. But…the ONLY thing they had on liabilities was a self-reported small section for liabilities. It was basically for display only. It wasn’t dynamic. No credit score. Didn’t update. I asked him - “So, does this update? What if they don’t report everything? Forget stuff like they ALWAYS do on our mortgage apps? Isn’t this a great opportunity with our SORA solution to help you round out your info?” He was emphatic about this.

I just wanted to post this so you know they DON’T have all the info. Unless they are deviating from corporate process (which highly doubt these compliance guys do). Maybe this might give a few extra questions to ask in the next FA interview.