Is this (Rocket Mortgage) a Deterrent?

NO!

This means part of your job is being done for you… Ameriprise is spending real money to tell advisors they should be lending resources to their clients, they should consider interest rates and borrowing was part of what YOU do as an advisor. If they are doing this for you, that helps you… you enter the equation saying ‘I understand that Ameriprise is offering loans through Rocket Mortgage now’, I’m GLAD to hear that Ameriprise supports and understanding the importance of liability management as part of the overall wealth creation solution for their clients.

Now, let’s talk about whether or not Rocket is the best solution for your client’s liability needs!