NEW NIFE SITE IS LIVE
I've been working for some time on both the strategy and positioning of our nonprofit. Going forward, I hope it's clear, as you view the site, that the focus of our nonprofit is going to be helping consumers borrow smart when they look to borrow for any need and then repay smart over time as they learn to repay that debt. We'll shift away from general financial education on NIFE to focus more on borrowing and repaying debt. It aligns with our core mission and supports our certified liability advisors who are actively engaged in learning and supporting consumers in their journey.
PS - for those interested, what was really interesting about this rebuild is that I decided to build this site on the new ChatGPT-integrated sites platform. The hosting is now with ChatGPT, which means not only is it completely re-optimized for search, but it's also now going to be part of the ChatGPT ecosystem. This means consumers who are searching ChatGPT for debt and borrowing questions will get directed to the site more frequently. I'll continue to work to route consumers through various strategies to find a CLA page, but they'll also be able to directly access you through debtdonedate.com and through LendsightAI.com.