Realtor Value Bomb - Only 8% Of Sellers Use Their Prior Agent!

Remember that agents have the same struggles as we do, and our business is essentially the same.

I used the outline below and added a modified Apology Reset Call script. I incorporated four valuable questions instead of the LO questions an agent could ask when reconnecting with their database. I included all resources below along with newsletter framework.

Resources below

- Newsletter Script below
- PNG image from KCM showing the usage of repeat agents
- I threw my newsletter in Chat to repurpose it on SM. Asked ChatGPT to create me a SM post with bullet points, no emojis, and relevant hashtags
- Modified Apology Reset Call Script with agent questions Link
- Zillow article citing % of consumers who reuse agent link. Its cited under “About 1 in 3 sellers first found their agent online”


“ A study conducted by the Census Bureau American Housing Survey (AHS) revealed a striking stat: only 8% of home sellers use the same real estate agent again. Meanwhile, 90% of sellers and 88% of buyers still use an agent when transacting.

What does that tell us?

We’re not staying in front of our clients!

Despite delivering a high-value service during a major life event, most agents lose contact—creating space for someone else to step in when the next move happens. That’s a huge gap in client loyalty—and a huge opportunity for you.

Action Step: Reconnect Before Someone Else Does

With only 8% of clients returning, it’s clear that silence equals lost business. Your ego may tell you they’re not shopping you, but the data says they are—and someone else is winning that business.

Here’s how to take control:

  1. Start with an apology reset call
    Don’t overthink it—just reconnect. If you haven’t talked in a while, acknowledge it, reset, and re-engage.
    (Link to reset script here) Make sure you track! If you need a tracking sheet, reply back to this email

  2. Call your Top 50
    Start with the people most likely to refer or transact again.
    Make 10 calls a day over the next week—momentum creates momentum.

  3. Be the voice of reason
    In a sea of scary headlines, people crave calm, educated guidance. Be the advisor, not the hype machine. Share context, offer data, and listen more than you pitch.

Final Thought: People Want Guidance—Not Just Listings

Real estate is no longer about who has the nicest flyer or most polished Instagram feed. In 2025, the winning agents will be the ones who communicate consistently, advise with integrity, and show up even when clients aren’t yet ready to transact.

Stay visible. Stay valuable. And remember: your next deal isn’t about who needs an agent—it’s about who remembers you when they do.”