RECIPROCITY MARKETING

In my newsletter this week I’m going to talk a little about the power of Reciprocity, essentially it is:

The Subtle Power of Reciprocity: How Giving Creates Invisible Bonds

The Invisible Transaction

Imagine receiving a free sample at a grocery store. Almost instinctively, you feel a subtle pressure to purchase the product. Or consider a colleague who helps you with a challenging project. Suddenly, you're more inclined to assist them in the future. This isn't a coincidence—it's reciprocity in action.

The principle is beautifully simple: when someone does something for us, we feel an inherent psychological obligation to return the favor. It's a deeply ingrained social mechanism that has helped humans build cooperative relationships throughout our evolutionary history.

Why Reciprocity Works

Our brains are wired to maintain social balance. An unsolicited gift or kind gesture creates a sense of indebtedness that most people are uncomfortable leaving unresolved. This doesn't mean people are calculating or transactional—rather, it's a natural impulse to maintain social harmony and fairness.

We used to send a tin of brownies to an advisor firm, then follow up and ask for an appointment… and guess what - the brownies broke that ice.

Today we have technology that allows some cool stuff that would have been magic in the past.

SEND an advisor a picture of themselves in a cartoon format:

Step 1 - download their image from Linkedin

Step 2 - Go to Chat GPT and upload their Photo

Step 3 - prompt: convert this into a Studio Ghibli-Style image

Step 4 - download image

Step 5 - send image to advisor or REALTOR with a note, saying I created this for you, I love AI and enjoy exploring how to use it in business, but also enjoy…

The idea is that they get to know you a little better, they have something you gave them that interests them (about them), and the reciprocity is now there for a future engagement.

We’ll share more of these, but try this with 3 Realtors and 3 Advisors and see what happens! Please share in comments below what happens for you!