Seeing Amazing Momentum Growing
See Geordan, Will, Jack, David, Jeff, Ron, Karen, Dustin, and so many others getting real traction is so exciting to me, as more leads come in, confidence grows, and that leads to more conversations, which leads to more leads. Just today it seems progress is happening everywhere right now…
This leads to 100 Monkey Dynamic…
The "100th monkey effect" is a theory, popularized by Lyall Watson and Ken Keyes Jr., suggesting that when a certain number of individuals in a group adopt a new behavior or belief, it spreads rapidly throughout the entire group, even without direct interaction, as if a "critical mass" has been reached.
Here's a more detailed explanation:
The Story:
The story is based on observations of macaque monkeys on the Japanese island of Koshima in the 1950s.
The Observation:
Scientists observed that a young female monkey, finding the dirt on sweet potatoes unpleasant, began washing them in a nearby stream before eating them.
The Spread:
Her family, then her playmates, and eventually their families, began to imitate this behavior.
The "100th Monkey":
Before long monkeys on nearby islands were doing the same, with no contact from monkeys separated by water, the theory suggests that after a certain number of monkeys (the "100th monkey") adopted the behavior, it spread rapidly to the entire troop, even to other monkey troops on nearby islands without any contact between the groups which seemed impossibe.
The "Critical Mass":
The idea is that once a certain number of individuals adopt a new behavior or belief, it becomes the norm, and the change spreads rapidly.
Social Change:
The 100th monkey effect is often used as a metaphor for social change, suggesting that when enough people adopt a new idea or behavior, it can lead to a cultural shift.
Time to be a good monkey, the only failure is the failure to engage!