Optimal Target Audience for HECM

@John Thompson @Troy Martin @David Thompson @Brian Travis @Shanne Sleder

My experience is every case is unique

I’m doing some market research in my local county and there are 15,000 people with homes between $1MM and $2MM that are free and clear.

But if I’m trying to target optimal client for a HECM, i would think someone in their 70’s for better PLFs with a loan still outstanding of $100,000 to $200,000 on a value of $1,250,000 or less

Is it an easier sell to help people see the improvement in cash flow of eliminating mortgage payments or trying to convince someone who paid off their home and doesn’t have a financial planner that a reverse mortgage is going to make their assets last longer?